4 June 2020:

Campaign overview:

A campaign is aimed at making ELEGANT FUEL the number one filling station of choice for Mzansi football lovers.

ELEGANT FUEL is one of the fastest-growing petroleum companies in the country. Boasting of well-architected filling stations and exceptional service delivery, ELEGANT FUEL is surely becoming a force to be reckoned with.

In times such as this where South Africa announces an average of 3 to 5 petrol hikes a year, perhaps a great opportunity awakes for petrol stations to stand out. With “fuel being fuel” the question is “why should I choose SASOL over TOTAL” of course there could be a few reasons however, through this marketing campaign our aim is to give consumers a reason to choose ELEGANT FUEL.

Through a brand affinity strategy that aims to build an emotional connection to the Elegant brand by solving a problem dear to people’s hearts. our aim is to leverage on a reward-based activations strategy.

Marketing campaign goal:

Grow: Brand awareness | Brand familiarity | Brand recall | Brand Authority | Sales