EXPERIENCE THE GAME
24 July 2020:
A campaign aimed at positioning OPPO as the ultimate phone brand solution to a football fan needs.
OPPO is one of the fastest-growing brands in the innovation and technology space, stamping their brand authority and growing their global brand equity in a hyper-competitive market. This growth has put OPPO ahead of conventional mobile brand giants over the years.
In a hyper-competitive phone market, it takes something very special to stand out as a phone brand. Our campaign strategy is aimed at showcasing OPPO’s capabilities in meeting a Football fan needs, from betting, live streaming or simply capturing great moments showing that OPPO has just the technological solutions to meet all those needs.
Marketing campaign goal:
Grow: Brand awareness | Brand authority | Brand reinforcement | Product placement